Tasneem Damji
The Project
Tasneem Damji Coaching empowers senior high school students to plan for their postsecondary lives, work, and education. I worked with Tasneem to create her brand strategy, visual identity, custom website and illustrations, and brand messaging.
The Scope
The challenge (and fun!) of working on Tasneem’s brand was that it had to appeal to and communicate effectively with both students and parents. We needed the brand to feel informative but not boring; approachable and playful without being childish.
The students and parents that Tasneem works with are often experiencing high levels of stress as they navigate the liminal space between childhood and adulthood, facing a series of decisions that can feel overwhelming. Tasneem and I discussed the importance of not only injecting some light, ease, and fun to the process for her clients, but also dignifying and validating the very real emotions that they are feeling.
Tasneem has a wealth of stories and lived experiences, and it was a pleasure working with her to discover, develop, and share her brand story! You can learn more about services on her website ↗
